Demystifying a Career in Influencer Marketing

October 3rd, 2024

The Demystifying a Career in... series continues with our Demystifying a Career in Influencer Marketing event. Our very relevant and insightful event had speakers Janel Cepe and Angelica Olivas sharing their experiences in the field at Power Digital Marketing and Crowe PR. Here's what you might've missed from this incredible event:

• Power Digital Marketing is a huge marketing agency that has over 800 employees and lots of high profile clients

• Influencer marketing is about building brand awareness and finding the right niche influencer for your brand

• You can leverage influencers by using organic social building online community, paid social, affiliate building a network of brand influencers, email, or PR

• A job in influencer marketing is very rewarding because you make new friends, learn new skills, get to work with cool influencers, and have a flexible schedule

• Crowe PR has a variety of clients such as resorts, hotels and vacation homes, destinations and real estate, experiences, food and beverage, wellness brands, and consumer technology

• important to differentiate between celebrities, content creators, and influencers

  • Have to have influence in purchasing decisions, have a following, specialized knowledge, authority or insight into a specific subject

  • Actively posting content about subject matter you’re looking to promote

• Collaborating with influencers creates new opportunities for brands to grow

• Need to make sure to thoroughly research influencers and audience before partnering to make sure they're a good match

• There are different niche influencers and levels of influencers

Our next event is for paid members which is Marketers on the Move at MindgruveMacarta on October 7th. Join us at our next on campus event, Big Topics in Marketing: Purpose Driven Brands on October 17th in KCBE 126!