Marketers on the Move: Visiting Rescue Agency

October 10th, 2023

AMA's recent visit to Rescue Agency's headquarters shed light on their unique approach to changing health behaviors. Their mission states: "There is no one-size-fits-all strategy to changing health behaviors. We approach every challenge through a data-driven lens, bringing together topic research and audience insights to develop tailored behavior change campaigns." This stands as a testament to their commitment to understanding the complexity of health-related issues and creating finely-tuned, data-driven marketing strategies that resonate with specific target audiences.

During our visit, the passionate staff at Rescue Agency generously showed us around their vibrant office and discussed their diverse roles within the agency. The experience offered an intimate look at the inner workings of this innovative agency. Our visit emphasized Rescue Agency's data-driven approach, showcasing their dedication to comprehensive research and audience understanding as the foundation for every successful campaign. Their ability to craft highly tailored messages that connect on a personal level sets them apart in the field of health behavior change. Beyond data and messaging, Rescue Agency's community-centered emphasis, involving local influencers and engaging with communities, paves the way for meaningful change. In an era where health concerns continue to grow in complexity, the visit to Rescue Agency revealed a future of health marketing where tailored, data-driven campaigns are the key to driving impactful and positive change in diverse communities.

This is a paid member event! If you are interested in joining us for our next Marketers on the Move, sign up to be a paid member!